Friday, February 6, 2015

Are you Captivating Gender Smart Professional (Retailer, Salesperson)?



Current sales training available in the market are too process oriented & does not take into account how men & women think differently.

Introducing: Captivating Gender Smart Professional (Retailer, Salesperson)

After successful pilot(s) (repeat orders at Automobile & luxury retailers) at leading Indian companies/ MNC, 17 years of intensive experience, study & research about gender science; as to how women-men think, interpret each other's communication, give it a meaning & take decisions; we are delighted to offer our flagship workshop to corporate & individual. 
Why this workshop?
  • Marketing department in almost all companies do immense research in all aspects of conceptualization of product/service;
  • design campaign/communication
  • pilot testing & fine tuning
  • ultimately final launch. 
  • However the desired results are sometimes not there, Why?
  • How women shop & men buy? Do we understand this?
  • Are you struggling to generate walk ins?
  • Are you concerned about low conversion rate of buyers, walk-ins, tele-queries?
  • Why sales person are not able to convince?
  • Why their is attrition in sales team, especially high performing women?
We are there to help you, in this blended learning workshop, exclusively targeted at front-line sales person, supervisor, store manager & HR professionals, participants will learn
  1. How to sell yourself, gender appealing way
  2. How to create ownership of your product & services after you have appealed them
  3. How to demonstrate & explain product/services differently to women & men, so as to get favourable response
  4. How to understand differences in behaviour, address concerns & resolve dissatisfaction, which is natural & normal
  5. How to get repeat orders by delighting dissatisfied customer
  6. How to increase refer-ability, carve a niche of yourself by building your credentials & enhancing trust factor
  7. How to be happier in your personal & professional relations by being gender smart
  8. How women & men can work together in day to day transactions, so as to co-create happiness & prosperity
  9. How at workplace women & men can appreciate each other strengths & get inspired
  10. Going beyond & enriching yourself ..................


Unique workshop content developed & delivered by me is "Captivating Gender Smart Retail Professional". This is inspired from my own work & research since 1996 in retail industry (Automobile, Telecom, IT, consumer electronics & modern retail) "Why men buy & why women shop". This directly impacts increase in conversion ratio, by engaging buyers (men-women differently) by understanding their hot buttons.
Few articles authored by me;

General Motors (Associate consultant; SLS-Strategic Learning Systems)
  1. Bronze induction (2 day) for sales consultant
  2. Silver Transformation camp (3 day) for Sr. sales consultant & team leaders
  3. New SAIL (Product) launch (1 day) for entire hierarchy of a dealer
  4. Mystery shopping/audit TATA- JLR (Jaguar Land Rover)
Shoppers Stop, Metro Cash & Carry, Decathlon (Associate Trainer with Chitkara Retail Management Academy)
  1. 20/30 days induction-Captivating Gender Smart retail professional