Friday, February 21, 2014

My Comments: eCommerce & physical retail was supposed to compliment each other, how this has happened?

Recent News item "Tech brands lock horns with e-com firms over 'predatory' pricing, Lenovo issues advisory to buyers, says Flipkart, Snapdeal not authorised resellers"
  1. eCommerce & physical retail was supposed to compliment each other, how this has happened?
  2. Is predatory pricing correct?
  3. Does it grow the market or suffocate competition?
  4. Is it good for industry & overall economy?
  5. Who is the beneficiary? Does customer really benefit?
  6. Who is the looser?
My Comments
  1. eCommerce is all about fair exchange of anything, wherein all involved stakeholders are benefitted?
  2. The manufacturer (brand), Customer, Online retailer, physical retailer need to benefit
  3. Manufacturer (brand) want recognition, establish themselves & reach out to more buyers in a short time
  4. Customer (all across the country) want to know what is happening & experience owning the product
  5. Online retailer exists to fill the gaps of creating awareness, product availability & earn respectable margin; recover the investment & intellectual cost
  6. The current mode to gain market share by subsidising operations & sacrificing respectable margin (surplus) as adopted by #Flipkart, #Amazon #indiatimes #Homeshop18 & others is not a healthy trend...where is the mistake?
  7. Are manufacturers correct in dumping their stocks with distributor & squeezing their cash flow?, Where does the poor guy go?
  8. As a eCommerce Trainer & evangelist; advocate self governance, self regulation by these eCommerce portals
  9. eCommerce is all bout experience & delighting the buyer & winning. All stakeholders need to gain
Happy eCommercing !!