This Blog captures conversation between my friend Krishna Singh,a leading eBay store front designer expert & myself on, this is about how we can help online sellers, so that their listing is in top5/top10 of first page
- Photo is good, description is good, design is also good but item not comes on top during search?
- When item is ending, then only its comes on top in search term for a brief period, how do we ensure it is always on top?
- Normally, few buyer see a seller's item and less sale happen. Can we have a solution, so that more visitors can see the item.
On basis of my experience of over a decade selling on internet, following is helpful;
- Clear image, I prefer 700*700 Pixel
- No watermark on image
- At least 4 images, all depicting product in different (view/usage)
- Images should preferably be on white background
- I prefer to first load image in photobucket & copy HTML tag in description
- High DSR (Detailed Seller Ratings)
- 100% positive feedback/Review (be proactive to address customer issue & remove -ve feedback)
- Account, shop id in good standing
- Aim for high level of power-seller status & more +ve feedback
- Title should be SEO optimised, contain keywords
- Description/Title should include foreign language words (Italian/French/Japanese)
- Description should be like a story, crucial conversation with customer..... I admit, my spouse (#Simardeep Sood) writes better description than me & teaches me how to write effective, compelling engaging descriptions.
- Shop categories should be aligned, exactly the same as country of your listing
- * Do not waste time in re-inventing the wheel & rethinking about categories*
- Regular submission to search engines (all across the world)
- LT tag in image
- Review by others, product review, engage interaction with customer
- Avoid & double check for spelling mistakes
- My friend/seller also use synonym in description (as per google search)
- Research !! Research !! Research !! on ebay, Amazon Google, Terapeak & then build title & description & price
- Populate all(maximum) fields in Ebay while uploading
- Automate your store
- FAQ generation
- Similar gmail ids
- Social media presence, I cannot comment its effectiveness. I have started doing this 10 month back. Earlier all my products were on first page & top 5 listing on Google & Ebay
- Participate in home page promos, ex DOW, Steal a deal, 1 minute sale.......etc
- Promote via affiliate marketing
Secret: Always write content yourself, cut copy paste does not help. Uncle Google knows this !!
!! Happy Selling !!