Sunday, March 24, 2013

Thank You !! My Memoirs 1: Challenges, turbulence in my life & journey so far.


Myself & intelligent girl Simardeep Kaur (Sonia), decided to get married, arranged match & quick decision (within 2 month of first meeting) to get married....not much time before & after marriage to learn more about each other family, background & culture.

We decided in the year, 2008, that we will be entrepreneur, the spark was, we faced challenge to source quality books of our favourite authors, my father (Retd Defence officer) was dealing in imported books of Penguin & DK-Dorling Kindersley.

My first online shopping was from rudraksha-ratna.com, thereafter me & Neetaji (owner) began networking.

My first passionate venture dedicated to my spouse was, Learning Ratnas, inspired from Neetaji's work. Me & Simardeep passionately worked to open largest online store to help others buy quality books, we were largest shop on Ebay for 2 consecutive years, we partnered all book vendors at Daryaganj & Back end collaboration with our competitors, FlipKart & Infibeam to source imported, rare & hard to find books. We were much sought after seller in Ebay by others to help them, with patience & help from Ebay, we mastered all tools of Ebay, we were champion of Turbo Lister & Selling Manager pro.
However simultaneously many players jumped into books as ecommerce & leading player(s) funded by VC money started selling books lower than procurement cost. Books became experiment and most abused category, it still is. No one earns profit.

Thereafter, we added Intex products, it picked up well, we added apparels & artificial jewelry, this helped us to achieve break-even and get cash positive.Suddenly I lost my job & finances rapidly dwindled.We ultimately out placed all our employees and winded up from commercial premises & started to operate from home at lesser scale in Apparels & Artificial Jewelry only. 

Due to other pressure beyond my control, I had to do away with only employee, much against my spouse wishes. This caused her to get into depression. However with patience, understanding , myself taking care of her and small daughter, we have started again as Ebay Ecommerce consultant to help others set up their shop on Ebay. Myself decided to change myself (inspired by Mars & Venus, John Gray teachings), instead of blaming my spouse, started taking her advise as a consultant for all business decisions...I have stopped assuming about my spouse, that she may like this or not.

We have become good friends & happier days have returned, we have bagged good order, restarted our Ebay Shop & expect other orders in pipeline.

To be continued....... please keep a watch on this blog.