The average Facebook user is connected to 130 Friends and 80 interest groups and makes his or her preferences known through rich profiles and by posting 90 pieces of content per month. Facebook users spend 700 billion minutes per month in an active, relaxed environment where word-of-mouth is built into every turn. The traffic, of course, also matters. Large brands like Coca-Cola are getting about 11% of their unique visits through Facebook Pages.
Selling on or through Facebook now has a name: F-commerce. As with most aspects of social media, it does not yet live up to the potential that many foresee and it has no problem finding both strong advocates and cynical detractors.
1. Facebook-Facilitated On-Site Selling:
Brands can bring the Facebook experience to their websites, tapping users' connections and interests to support the purchasing process. The simplest examples involve using social plugins— short code snippets that ping Facebook’s network for information about the user visiting the brand's site. The Like Button is the most common plugin and is usually regarded as a content sharing device, but when it is used in conjunction with a product page it can provide peer support by displaying the names and profile images of people who have Liked the product — most appealing for brands is the fact that it also highlights any of the user's Facebook friends who have Liked the product.
2. Facebook-Initiated Selling:
Business accounts can set up a storefront for free on their Facebook Pages, and many thousands have already done so. The vast majority start the shopping process at Facebook.com but then jump to their own ecommerce pages at some point. Lady Gaga’s Facebook store is an example of a store that takes users on a rather abrupt transition. Users can browse products on her Facebook Page, but any click takes them to the product page at bravadousa.com, a licensed merchandise marketer and fulfillment service. The Facebook branding is gone, and the look and feel changes completely.
3. Complete Selling through Facebook: